5 posts tagged iphone

Social Media management on the GO with the Radian6 mobile app

The Radian6 mobile app enables Radian6 users to monitor their Social Media activities while on the go. You have to first set up your profiles and dashboards with the Radian6 application as normal. Once that has been completed, you can use your Radian6 login to access your data via the free iPhone and iPad apps. It is now also upgraded for iPhone5 and is now iOS6 Compatible.

Radian6 enhanced mobile app

Radian6 has just released an enhanced version of the mobile app that now has the ability to add your salesforce account details to the same settings section where you would have previously added your Twitter account details.

Getting started

Go to the options menu via the button in the top left corner. You can now add a stack, and there are 3 choices. The Engagement stack enables you to get real time updates and engage, while the summary stack will give you high level overviews, and finally the “My Tasks” choice will allow you to work on any tasks that have been assigned to you. You can also rename the stacks.

The manage stacks menu option allows you to move the stacks around in the interface so that they line up in a logical order. You can also delete stacks.

High level information with the summary stacks

These stacks give you high level information at a glance about your Social Media activities. You can vary the time period from 1 day to 3 months (the 3 months option depends on what you have available as a part of your normal access).

In addition you can also see share of voice (your brand vs. competitors given by your keyword groups) share of conversation (your brand vs. your industry given by your keyword groups) and top countries graphics in the summary stacks.
This is fantastic information to display to stakeholders while on the go! To me, these graphics visible on the go justify the time spent in setting up the keyword groups in this way in the first place.

Then the fun starts with the Engagement stacks!

You can reply and allocate posts to your team with the Engagement stacks. You can decide to have real time monitoring or you can select a date range. You can set refresh rates from 30 seconds to 10 minutes. You can manage all media types or make a selection. So you could decide to only manage blog comments, or Twitter, or Facebook only, or any combination you like. I love this flexibility!

You can also assign posts to your team, tag, prioritize and classify posts. Lastly, you can also adjust the sentiment.

A video summary of the Radian6 mobile app

Summary

I have used both the iPhone and iPad app versions of the Radian6 mobile app. Obviously the iPad app gives you more real estate to manage and view the graphics. I found both apps to be very fast, responsive, and easy to get up and running. If you need help, you can find handy help buttons but mainly in the summary stack. The Settings menu also has a useful “refresh all server data option”.

Overall, I highly recommend that Radian6 users give this enhanced mobile app a try. The Social Media Jedi is impressed and I think you will find it a worthy addition to your daily routine. If you do give it a try, let me know what you think.

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About The Author:
Clive Roach is the social media strategist for Philips Healthcare. He is active with strategy development, activation, governance, projects and educational training activities for all aspects of social media within Philips Healthcare. Clive has been working in the eMarketing area since 1997, and previously held roles in engineering, design and sales. Clive is also practical in addition to his current strategic role. In addition to this blog, he tweets daily on three Twitter accounts, has two Facebook fan pages, Google+, Pinterest, So.cl, Instagram, and participates in many other social networks.
Connect with the author via: Twitter | Google+ | LinkedIn | Facebook fan page

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eMarketer Executive View, anywhere, anytime.

eMarketer now have a mobile app. I have been an eMarketer subscriber for almost 10 years now, so I was thrilled to learn about how this app could add value to my way of working. This blog post will also look at the eMarketer Facebook and Twitter feeds, which I have been following for sometime.

What is eMarketer?

If you have not come across eMarketer before, let me give you a short introduction. eMarketer publishes data, analysis and insights on digital marketing, media and commerce. They do this by gathering information from many sources, filtering it, and putting it into perspective.  It help its subscribers to make better business decisions.

The iPhone eMarketer app

This new app enables subscribers of the eMarketer Total Access plan to read the latest research using Android, BlackBerry and iPhone based smartphones. I will review the iPhone version here, which you can obtain from the App store.

When you login, the first screen you see lists the latest available research, based on your subscription.

(Opening screen - latest research)

Search.

Now where would we be without search? The search button is located in the top right hand corner when viewing the latest research in the opening screen, or when viewing the topics section.

(Search)

Favorites

On the opening screen you can select research to be placed into your favorites, by pressing the star icon.

(Selecting favorites)

(Viewing favorites)

Topics in the eMarketer Executive View

The central button in the navigation is the eMarketer logo, which takes you to a screen where you can view the list of topics.

(The topics section)

Settings in the eMarketer Executive View

The settings section allows you to adjust the report notifications for each of the topic areas (set to “on” by default), the number of results per page that you can have (range 10-50), your offline storage limit (range 25mb to 200mb) and also the synchronization choices based on WiFi, Edge or 3G.

(settings)

The user account logout is the final choice in the settings section.

Sharing and downloading.

This is one area where I expected more options, and is often one of my starting points when reviewing apps like this one. It is not obvious, but tapping on an image will allow it to be shared via email (button in the bottom left corner). The button in the bottom right corner will toggle all the images into the email sharing screen.

(Image sharing)

More

The last menu selection is “More”, and here is an image showing the available selections.

(The more section)

Facebook, Twitter, Extranet, Internet.

The total access emarketer Extranet is the hub for its subscribers. It will remain as the hub as the mobile app is positioned as a companion to the Extranet in my opinion.

The Facebook eMarketer page has over 23,000 likes. It features images from  the various eMarketer reports. Announcements of new reports are common and they often link to the eMarketer Internet site where more information is displayed. The Internet site has freely available information, with RSS feeds and newsletter sign-up options, and a good range of sharing buttons, thanks to integration with Po.st.

Twitter is also available, and has over 100,000 followers. It is a healthy account which often retweets non-eMarketer staff created tweets. I suggest to follow the Twitter account for the very latest if you are not a subscriber to the total access emarketer plan. Why not put the Twitter account into a list? I added the eMarketer Twitter account to my “Jedi Roach Specials” Twitter list a long time ago!

In conclusion

In my opinion the mobile app is a very good companion to the Extranet for total access emarketer subscribers. I was disappointed not to see a dedicated iPad version, especially as many of the eMarketer reports point to increased use of tablets like the iPad by business executives. I would have liked more sharing and download options as well.

My firm recommendation for total access emarketer subscribers is to give it a try, and it is free. To non subscribers, there are many super options to keep up to date with eMarketer. Facebook, Twitter, Internet, eNewsletters, RSS feeds are all available.

We can now all make use of these options from eMarketer to make better business decisions, and we can now do that anywhere at anytime!

____________________________________________________________

About The Author:
Clive Roach is the social media strategist for Philips Healthcare. He is active with strategy development, activation, governance, projects and educational training activities for all aspects of social media within Philips Healthcare. Clive has been working in the eMarketing area since 1997, and previously held roles in engineering, design and sales. Clive is also practical in addition to his current strategic role. In addition to this blog, he tweets daily on three Twitter accounts, has two Facebook fan pages, Google+, Pinterest, So.cl, Instagram, and participates in many other social networks.
Connect with the author via: Twitter | Google+ | LinkedIn | So.cl

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