1 post tagged android

eMarketer Executive View, anywhere, anytime.

eMarketer now have a mobile app. I have been an eMarketer subscriber for almost 10 years now, so I was thrilled to learn about how this app could add value to my way of working. This blog post will also look at the eMarketer Facebook and Twitter feeds, which I have been following for sometime.

What is eMarketer?

If you have not come across eMarketer before, let me give you a short introduction. eMarketer publishes data, analysis and insights on digital marketing, media and commerce. They do this by gathering information from many sources, filtering it, and putting it into perspective.  It help its subscribers to make better business decisions.

The iPhone eMarketer app

This new app enables subscribers of the eMarketer Total Access plan to read the latest research using Android, BlackBerry and iPhone based smartphones. I will review the iPhone version here, which you can obtain from the App store.

When you login, the first screen you see lists the latest available research, based on your subscription.

(Opening screen - latest research)

Search.

Now where would we be without search? The search button is located in the top right hand corner when viewing the latest research in the opening screen, or when viewing the topics section.

(Search)

Favorites

On the opening screen you can select research to be placed into your favorites, by pressing the star icon.

(Selecting favorites)

(Viewing favorites)

Topics in the eMarketer Executive View

The central button in the navigation is the eMarketer logo, which takes you to a screen where you can view the list of topics.

(The topics section)

Settings in the eMarketer Executive View

The settings section allows you to adjust the report notifications for each of the topic areas (set to “on” by default), the number of results per page that you can have (range 10-50), your offline storage limit (range 25mb to 200mb) and also the synchronization choices based on WiFi, Edge or 3G.

(settings)

The user account logout is the final choice in the settings section.

Sharing and downloading.

This is one area where I expected more options, and is often one of my starting points when reviewing apps like this one. It is not obvious, but tapping on an image will allow it to be shared via email (button in the bottom left corner). The button in the bottom right corner will toggle all the images into the email sharing screen.

(Image sharing)

More

The last menu selection is “More”, and here is an image showing the available selections.

(The more section)

Facebook, Twitter, Extranet, Internet.

The total access emarketer Extranet is the hub for its subscribers. It will remain as the hub as the mobile app is positioned as a companion to the Extranet in my opinion.

The Facebook eMarketer page has over 23,000 likes. It features images from  the various eMarketer reports. Announcements of new reports are common and they often link to the eMarketer Internet site where more information is displayed. The Internet site has freely available information, with RSS feeds and newsletter sign-up options, and a good range of sharing buttons, thanks to integration with Po.st.

Twitter is also available, and has over 100,000 followers. It is a healthy account which often retweets non-eMarketer staff created tweets. I suggest to follow the Twitter account for the very latest if you are not a subscriber to the total access emarketer plan. Why not put the Twitter account into a list? I added the eMarketer Twitter account to my “Jedi Roach Specials” Twitter list a long time ago!

In conclusion

In my opinion the mobile app is a very good companion to the Extranet for total access emarketer subscribers. I was disappointed not to see a dedicated iPad version, especially as many of the eMarketer reports point to increased use of tablets like the iPad by business executives. I would have liked more sharing and download options as well.

My firm recommendation for total access emarketer subscribers is to give it a try, and it is free. To non subscribers, there are many super options to keep up to date with eMarketer. Facebook, Twitter, Internet, eNewsletters, RSS feeds are all available.

We can now all make use of these options from eMarketer to make better business decisions, and we can now do that anywhere at anytime!

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About The Author:
Clive Roach is the social media strategist for Philips Healthcare. He is active with strategy development, activation, governance, projects and educational training activities for all aspects of social media within Philips Healthcare. Clive has been working in the eMarketing area since 1997, and previously held roles in engineering, design and sales. Clive is also practical in addition to his current strategic role. In addition to this blog, he tweets daily on three Twitter accounts, has two Facebook fan pages, Google+, Pinterest, So.cl, Instagram, and participates in many other social networks.
Connect with the author via: Twitter | Google+ | LinkedIn | So.cl

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