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38 posts tagged Facebook
How Many Fake Followers Do You Have? (Part 2)
This is the second of a two part series about fake followers. Part one was posted last week.
So how many fake Twitter followers do you have?
For Twitter it is possible for you to clean up the people who you are following, and there are many tools for that. However, you have only a few options (see below) over who chooses to follow you… unless you plunge into the murky waters and buy fakes! Be careful of your company colleagues (or your agencies) looking at this quick win. It is a false win in so many ways!
Here are some example results as of today:
To be balanced, what about my own accounts? As of today:
1-5% is typical of personal accounts. Celebrity and well known business accounts do attract higher fake followers of one type or another.
Inactive accounts are not all dead accounts. Some people use Twitter to read tweets or to do research and do not create tweets, retweet etc, so do not count all inactive as dead accounts.
I also analyzed Twitter accounts of people who sell fake Twitter accounts. In my research I found that they fell into 2 categories:
- They did not bother to have hardly any followers at all.. or
- They loaded up with as many fakes as they could use!
You can work out your own using http://fakers.statuspeople.com/
Are fake accounts harmful?
Some fake accounts are just a harmless fake name, maybe no bio and no profile picture, but some are more dangerous. Some might be hackers and internet criminals that may send out malicious Twitter bots to follow you. There are some options available, like protecting tweets, reporting accounts and blocking accounts. Here is a blog post by Netsecurity.about.com with more information on these options.
How do you feel about fake followers?
If you know me, you will know that this topic is one that really gets me going! Red hot! The sellers of fakes often turn up on accounts without an invite. On my Facebook fan page I sometimes get a message like “I added 2 followers to your page so if you want more just go to…” and how often do you find comments on your Instagram posts from sellers promoting fake likes. Grrrrr! So what you you think about fakes?
This is the second of a two part series about fake followers. Part one was posted last week.
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About The Author:
Clive Roach is the social media strategist for Philips Healthcare. He is active with strategy development, activation, governance, projects and educational training activities for all aspects of social media within Philips Healthcare. Clive has been working in the eMarketing area since 1997, and previously held roles in engineering, design and sales. Clive is also practical in addition to his current strategic role. In addition to this blog, he tweets daily on three Twitter accounts, has two Facebook fan pages, Google+, Pinterest, So.cl, Instagram, and participates in many other social networks.
Connect with the author via: Twitter | Google+ | LinkedIn | Facebook fan page | SlideShare
How Many Fake Followers Do You Have? (Part 1)
This is the first of a two part series about fake followers. Part two will be posted next week.
Being fake is not new.
Years ago we had fake web sites (Phishing) and spam email etc..
Now Social media is the target of the fakers, that’s life I guess.
After spending some time venturing into social media, you will no doubt come face to face with fake accounts. Then you might get accustomed to the give away signs of a fake follower. They are become ever more sophisticated. Years ago, it was very easy to spot them. I could see new accounts created after 10 days or so having 1000’s of followers when they only tweeted 5 or so times. How can that be? It just did not add up.
Twitter is not the only target of the fake accounts. There are people selling fake Pinterest, Facebook and YouTube followers or subscribers.
Years ago I spent some time looking at fake Facebook accounts. I recall seeing 100s with smiling profile pictures, but they had not posts on their wall. They all had the same personal data, like religion, political affiliation, and favorite topics like food, films, travel.
Selling fake is now big business for some people.
Earning a living being fake? Some people seem to choose this as a career. The New York Times highlighted this recently with their post “Fake Twitter Followers Become Multimillion-Dollar Business”.
This is obviously not exclusive to the online domain, and this story gives a new meaning to “BIG business” - A conman made £50million by selling fake bomb detectors based on £13 novelty golf ball finders.
Do we all have fake followers?
Almost all Twitter accounts have at least some fake followers of one type or another. Here are 10 easy ways to spot fake Twitter followers.
Buying fake followers for company accounts is just not clever at all. It was not easy to work out the fake % of twitter accounts years ago, but today there are many free services available. A quick win to buy fake accounts years ago to boost your account standing is a brand reputation killer now that we can all work out your fake follower %. This might of been seen as a way to avoid a new Twitter account looking “new”. It reminds me of the advice I read when I first made web sites in the early 1990s, which was to inflate the web site vists/visitor counter at the launch of a new website. The counters were very commonplace on web sites at that time.
What is the benefit anyway? Tweeting to fake followers is a waste of time and fake followers make engagement, social status and influence statistics extremely poor.
Here is an infograhic created by SocialsellingU.com, presented by Insideview. 
How do you feel about fake followers?
If you know me, you will know that this topic is one that really gets me going! Red hot! The sellers of fakes often turn up on accounts without an invite. On my Facebook fan page I sometimes get a message like “I added 2 followers to your page so if you want more just go to…” and how often do you find comments on your Instagram posts from sellers promoting fake likes. Grrrrr! So what you you think about fakes?
Part two of this series about fake followers next week.
________________________________________________________
About The Author:
Clive Roach is the social media strategist for Philips Healthcare. He is active with strategy development, activation, governance, projects and educational training activities for all aspects of social media within Philips Healthcare. Clive has been working in the eMarketing area since 1997, and previously held roles in engineering, design and sales. Clive is also practical in addition to his current strategic role. In addition to this blog, he tweets daily on three Twitter accounts, has two Facebook fan pages, Google+, Pinterest, So.cl, Instagram, and participates in many other social networks.
Connect with the author via: Twitter | Google+ | LinkedIn | Facebook fan page | SlideShare
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Why haven’t museums embraced more of a multimedia approach to social media?”
Museums sometimes seem to have a split identity — some institutions are on the bleeding edge of innovation, taking full advantage of the internet and technology in spreading access to their collections and programming. Others are stuck in the past, operating just how they might have decades ago with administrations unwilling to push technological initiatives. A report from the Pew Internet & American Life Project on “Arts Organizations and Digital Technologies” provides a fascinating insight into just how museums and other cultural institutions view their relationship to the web. The study collected data from 1,258 arts organizations, which were drawn from a list of 5,773 National Endowment for the Arts grantees. 84% of the organizations are nonprofits, and 13% focus principally on the visual arts, while others take on music, theater, literature, and design, among other disciplines. Below, we collected some points we learned from the report about how these institutions employ technology and the internet in the hope of expanding their audiences, aiding staff, and augmenting programming.
How Much Social Media Is Enough?
Pew’s group of responders all had social media presences, but it’s interesting to see just how energy is put into social networks:
99% of those surveyed use Facebook (compared to 17% on Google+),
74% use Twitter, and
67% use YouTube (compared to 23% on Vimeo),
38% use Flickr (compared to only 7% on Instagram),
31% use LinkedIn,
20% use Foursquare,
but only 13% are active on Tumblr.
Most museums use between 2 and 6 social networks and post “several times a week.”
Facebook and Twitter are useful in conveying information to fans, but they’re not so great for multimedia experiences. The multimedia-friendly social networks actually seem to get less play for museums. A tight majority of 56% of respondents believe that social media has a major impact on “boosting your organization’s public profile,” so maybe it’s not so unbelievable that some institutions are sluggish on social media.
”From Hyperallergic - why haven’t museums embraced more of a multimedia approach to social media?
Reblogged from jamesbedell
NEW Google+ Communities will be a game changer!
Is the new Google+ Communities a game changer?
The tidal wave started a few days ago on December 6th 2012 when Vic Gundotra announced the creation of Google+ Communities
I have seen many comments from early adopters like:
“Looks excellent”
“Google, you’re amazing :)”
“keep up the GREAT innovations..”
“This looks like it’s going to be a winner”
For me… simple “wow, about time”
Getting started - Finding communities to join
Click the new communities icon that has been added to the Google+ navigation. You might also be invited to join a community, however, I do not see these invites in the normal notifications list.
They currently are shown in the list of communities once you select this new communities navigation choice. This will most likely change in the near future.
Private and Public communities
There are two types of Google+ community, private or public. For public communities, they can be unrestricted and thus freely available to join, or they can have membership subject to an invitation.
Private Communities can be fully private and found only by knowing the URL, or restricted to invitation only, but remaining discoverable by search.
(An example of a public Google+ Community)
If you get an invite to a private community, it will look like this..
community unrestricted, or can make community membership subject to an invitation, - See more at: http://www.tekpersona.ca/googlecommunities.html#sthash.U29mfzVf.dpuf
(An example of a invitation to a private Google+ community)
Creating your own Google+ community
So maybe you might like to create your own community? Why not? It’s free. To create your community, enter the communities section of Google+ and click the red button in the top right hand corner “create a community”. You will be taken through the set up process, which includes adding a title, tagline, description and making the choice between private and public.
(Creating a private or public Google+ community)
It is advisable to pre-create the list of categories, as things soon get out of hand when posts are created without categories and are thus harder to find back again.
(Creating Google+ community categories)
In summary
Google+ communities is a game changer. Wow, on 6th December 2012 the choice of social media community expanded to include a major new player. For B2B and B2C professionals and consumers this new choice may have a major impact because of the link with Google search. There is also a major advantage with costs when compared to Facebook pages. There are many recent posts about not being able to reach all the page followers with organic updates alone. One example is the Dallas Mavericks owner Mark Cuban Nov 2012 post and the reply from wired.com. George Takei of Star Trek fame contacted Facebook about his concerns, and was told “buy more promoted posts.” - read more about that example here.
Are you impressed by this new Google+ feature? Do you think you will use this new feature in the future either for work purposes or for personal use?
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About The Author:
Clive Roach is the social media strategist for Philips Healthcare. He is active with strategy development, activation, governance, projects and educational training activities for all aspects of social media within Philips Healthcare. Clive has been working in the eMarketing area since 1997, and previously held roles in engineering, design and sales. Clive is also practical in addition to his current strategic role. In addition to this blog, he tweets daily on three Twitter accounts, has two Facebook fan pages, Google+, Pinterest, So.cl, Instagram, and participates in many other social networks.
Connect with the author via: Twitter | Google+ | LinkedIn | Facebook fan page
