Social Media management on the GO with the Radian6 mobile app
The Radian6 mobile app enables Radian6 users to monitor their Social Media activities while on the go. You have to first set up your profiles and dashboards with the Radian6 application as normal. Once that has been completed, you can use your Radian6 login to access your data via the free iPhone and iPad apps. It is now also upgraded for iPhone5 and is now iOS6 Compatible.
Radian6 enhanced mobile app
Radian6 has just released an enhanced version of the mobile app that now has the ability to add your salesforce account details to the same settings section where you would have previously added your Twitter account details.
Go to the options menu via the button in the top left corner. You can now add a stack, and there are 3 choices. The Engagement stack enables you to get real time updates and engage, while the summary stack will give you high level overviews, and finally the “My Tasks” choice will allow you to work on any tasks that have been assigned to you. You can also rename the stacks.
The manage stacks menu option allows you to move the stacks around in the interface so that they line up in a logical order. You can also delete stacks.
High level information with the summary stacks
These stacks give you high level information at a glance about your Social Media activities. You can vary the time period from 1 day to 3 months (the 3 months option depends on what you have available as a part of your normal access).
In addition you can also see share of voice (your brand vs. competitors given by your keyword groups) share of conversation (your brand vs. your industry given by your keyword groups) and top countries graphics in the summary stacks.
This is fantastic information to display to stakeholders while on the go! To me, these graphics visible on the go justify the time spent in setting up the keyword groups in this way in the first place.
Then the fun starts with the Engagement stacks!
You can reply and allocate posts to your team with the Engagement stacks. You can decide to have real time monitoring or you can select a date range. You can set refresh rates from 30 seconds to 10 minutes. You can manage all media types or make a selection. So you could decide to only manage blog comments, or Twitter, or Facebook only, or any combination you like. I love this flexibility!
You can also assign posts to your team, tag, prioritize and classify posts. Lastly, you can also adjust the sentiment.
A video summary of the Radian6 mobile app
I have used both the iPhone and iPad app versions of the Radian6 mobile app. Obviously the iPad app gives you more real estate to manage and view the graphics. I found both apps to be very fast, responsive, and easy to get up and running. If you need help, you can find handy help buttons but mainly in the summary stack. The Settings menu also has a useful “refresh all server data option”.
Overall, I highly recommend that Radian6 users give this enhanced mobile app a try. The Social Media Jedi is impressed and I think you will find it a worthy addition to your daily routine. If you do give it a try, let me know what you think.
About The Author:
Clive Roach is the social media strategist for Philips Healthcare. He is active with strategy development, activation, governance, projects and educational training activities for all aspects of social media within Philips Healthcare. Clive has been working in the eMarketing area since 1997, and previously held roles in engineering, design and sales. Clive is also practical in addition to his current strategic role. In addition to this blog, he tweets daily on three Twitter accounts, has two Facebook fan pages, Google+, Pinterest, So.cl, Instagram, and participates in many other social networks.
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