Social networking can be great fun for personal use, but it can be used for business too, as in business to consumer (B2C) or business to business (B2B). I often say that Social media has a great role to play in a B2B context because B2B is based on relationship building, trust, as well as other aspects like customer centricity, value chain integration etc.
The SM2 social media team have ranked the Top 9 Social Networks for Small and Medium-sized Businesses based on
- Reach: How Many Members
- Time Investment Required
- Quality of Interaction (from a business perspective)
- Fun (our highly-scientific and proprietary research)
Having fun with social media
I love the definition of FUN, and its inclusion in the infographic.
if you have a good feel for social media, managing social networks on behalf of your employer can be fun as well. I checked in using Foursquare when I arrived at work yesterday. You can see that the topic was a serious one but I was going to have fun too.
Are large companies using these 9 networks too?
I like the list of nine networks chosen by SM2. The infographic is based on social networks used by Small and Medium-sized Businesses but I feel it is also relevant for large companies too. I work for Philips, which is a large company, and I have come across all 9 being used in Philips at some time. I also have personal accounts on all 9 and use all of them each and every week, fun indeed! (My daily routine).
Social Media communities
Do not forget specific topic driven communities that you might find on JIVE and similar platforms. They can be great for business too. It is early days for So.cl. Maybe they might appear in this list next year? I visit So.cl daily but even I could not predict where it might go in the future.
LinkedIn is not fun?
SM2 ranked LinkedIn as low on the fun scale. How could LinkedIn not be fun? I disagree with the Infographic on that one! Posting targeted status updates via the Linkedin company page is a thrill, especially checking back to see which post attracted the most engagement. Cultivating leads and making new relationships in groups is also rewarding.. come on!
Check out the infographic below, tell me what you think about it and share it with friends and colleagues. Click to open an enlarged version in a new window.
About The Author:
Clive Roach is the social media strategist for Philips Healthcare. He is active with strategy development, activation, governance, projects and educational training activities for all aspects of social media within Philips Healthcare. Clive has been working in the eMarketing area since 1997, and previously held roles in engineering, design and sales. Clive is also practical in addition to his current strategic role. In addition to this blog, he tweets daily on three Twitter accounts, has two Facebook fan pages, Google+, Pinterest, So.cl, Instagram, and participates in many other social networks.
Connect with the author via: Twitter | Google+ | LinkedIn | So.cl