SlideShare acquired by LinkedIn
The announcement was made on May 3rd 2012 that SlideShare had been acquired by LinkedIn. Interesting news indeed. This is a $US118.75 million deal which has subsequently seen the LinkedIn stock price rise more than 7% to $US117.50 per share in after-market trading on Wall Street. Not bad.
'Presentations are one of the main ways in which professionals capture and share their experiences and knowledge, which in turn helps shape their professional identity,' said LinkedIn chief executive Jeff Weiner.
SlideShare - A good fit for LinkedIn?
SlideShare is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million page views, it is amongst the most visited 200 websites in the world. SlideShare also supports documents, PDFs, videos, and webinars, but some of these features are only available with the PRO accounts. The PRO account users also have access to some advanced analytics compared to the free accounts, as well as custom branding, ad free and other options.
On paper, it would seem like a marriage that has a good future. SlideShare is not only used by professionals but the use of it by that demographic is the driving force for the future of this union.
There has been some integration between SlideShare and LinkedIn for some years already. Many of you, like me, have connected your slideShare account to your LinkedIn profile. It is a choice within LinkedIn when you put your profile in edit mode.
The announcement SlideShare about the acquisition
At the time of publishing this post, I can see that SlideShare are updating their site with a new LinkedIn banner and embeds are crashing due to the media interest.
So what might we see in the future?
One area that I would expect changes would be in SlideShare itself. The first thing you see in SlideShare is a Facebook widget “Connect your Facebook profile to help us enhance your SlideShare experience”. In addition to that, I would expect new ways to connect to your LinkedIn network at the point you upload a presentation.
There is mobile site for SlideShare, but I can see LinkedIn integrating SlideShare with their updated smartphone and tablet apps. I have used the new iPad app and it is a real improvement over the last version. Imagine being able to browse the uploaded SlideShare presentations from your networked connections? Maybe even browse the SlideShare uploads from your 2nd or 3rd degree connections as well?
Linkedin Signal could also have the search “Updated type” augmented by an option to search for SlideShare updates that you have made, or your 2nd or 3rd degree connections or even by anyone.
Groups could also take advantage of this new acquisition. Why not have group moderators being able to select SlideShare presentations to be an option for the Ad space sections in custom groups? For posting into LinkedIn groups, would it not be nice to have the SlideShare links play right there in the post itself? I have seen errors with this type of post in the past. Not nice ;-)
There is already a good selection of LinkedIn plugins. Maybe we could see a SlideShare option among the list in the future?
Lastly, company pages in LinkedIn could have an option to allow followers to view a SlideShare presentation from a selection chosen by the administrators. I would welcome that as I am one of the administrators of my employers page (Philips), and would love to create a more feature reach experience for the followers beyond what we have now.
There would seem to be oodles of opportunities for new features following the acquisition. The Social Media Jedi is excited by the large choice of integration options, so what are your thoughts about the new things we could see in the near and distant future?
About The Author:
Clive Roach is the social media strategist for Philips Healthcare. He is active with strategy development, activation, governance, projects and educational training activities for all aspects of social media within Philips Healthcare. Clive has been working in the eMarketing area since 1997, and previously held roles in engineering, design and sales. Clive is also practical in addition to his current strategic role. In addition to this blog, he tweets daily on three Twitter accounts, has two Facebook fan pages, Google+, Pinterest, So.cl, Instagram, and participates in many other social networks.
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