TwitSprout is a new Social media measurement tool and you know I lave statistics, so I decided to spend two weeks giving this new tool the going over! I have done the evaluation over two blog posts. The first one was all about the Twitter capabilities. This is the second post and describes how TwitSprout handled my blog Facebook page. TwitSprout are still tracking any accounts that were added during the beta, so if you used it in the beta, just re-add the accounts once you go through the log-in process.
Setting up accounts in TwitSprout - Facebook
Once you login and select a Facebook account, the data then has to be collected. It takes 3 days for a new Facebook Page. The wait is due to the various API limitations, but once loaded TwitSprout makes hourly updates. TwitSprout also tracks both Likes and Comments at an hourly frequency. The great thing is that you get an email when everything is ready to go.
The image below shows the basic dashboard summary for the week and timezone I selected. Timezone can be changed in the settings menu.
The key stats section shows the growth rate, engagement level and the response time which is the time it takes for a Facebook post to get a like or a comment.
The results section goes on to show the engagement level by post type. I found this the most interesting Facebook metric, especially when compared to a competitor Facebook page.
The next section focused on the reaction to the posts made on the Facebook page wall. The key takeaway here was finding the time it took for the engagement level to typically fall off after a post, indicating when the next post could be made without overwhelming the community.
Changing the date of the report
The TwitSprout dashboard has 3 useful options. The first one is for changing the date of the report. The historical data that is available depends on the choice of network. I could go back 6 months and pick any 7 day period with Twitter, but the range is much less with Facebook.
You can also output data in a PDF or CSV, or you can print.
TwitSprout are very approachable.
While setting up my accounts, Dan from TwitSprout encouraged me via the integral chat tool, so watch out for this! I also continued my dialogue with Dan via Twitter as well.
The tone of voice from the team at TwitSprout is very open and it is clear that they are willing to help you if you have a question. A quote from their support center - “If you can’t find the answer here, please email us! We’re tons of fun to hang out with and always ready to help you!”.
TwitSprout did a very good job in creating easy-to-read, one page dashboards. The leader board enabled me to get an overview before diving into the dashboard for each account.
TwitSprout had many useful metrics for Facebook. It especially helped me to derive the post types that acquired the most engagement, which is a combination of likes and comments. I also found the engagement fall off period very interesting. I could compare a competitor account to see what worked for them compared to my company account or just use my personal blog Facebook page.
The feature that I liked the most? Exporting detailed PDF reports and the rich Excel CSV dumps! You can also upload a logo to customize the dashboards!
I hope this post has made you thirsty to give it a try? TwitSprout has some fun names for their services. “Sapling” is free for 3 Twitter accounts. Paid options start at 5 accounts ending with “Redwood” for 60 social accounts. There is a 15 day free trial.You can also contact TwitSprout direct;
Twitter - @TwitSprout
Blog - http://blog.twitsprout.com/
Online tool - http://twitsprout.com
TwitSprout was featured in my recent list of top 30+ Twitter tools