10 Years Of Facebook




10 Years Of Facebook

Yet another milestone for Facebook. Finally, 10 years.  It all started back in February 2004, and now it has grown to such a size and popularity that the average Facebook user spends 7.75 hours per month on it. I joined in 2008. I went on to launch my Facebook page in September 2011.

The platform has matured, so now we can measure and benchmark engagement rates on Facebook and we have trending topics on Facebook now. To celebrate the 10 year milestone Facebook has given us all a nice gift!



Your Facebook Life In 62 Seconds

If you’re on Facebook, a new video about your life went live on February 4th 2014. Facebook has used a video tool to create short, personalized videos for its users. It starts with the year you joined Facebook, then shows some of your most-liked posts and a selection of photos to some typical slideshow type music.

If you want to try out how your video looks, go to https://www.facebook.com/lookback

If you do not see a video, it could be down to one of these reasons:

 - The amount of content you posted and how long you have been on Facebook. If there is no video, you will get a selection of photos or a simple thank-you card.

 - The period that the video is available has lapsed. The videos will only be available for about a month unless you share them on your Timeline. Only you will be able to view your video if you don’t share it.



10 years of Facebook highlights in an infographic

- What country has the most active monthly users?
- How many likes are made per day?
- What was the big Facebook announcement in April 2012 that cost $715 million?

All the these answers and a lot more “after dinner” groovy things to break the ice are featured in this infographic.

10 years of Facebook


Clive Roach


I am a social media strategist, blogger and speaker about social media marketing. This blog is a fun outlet for me to talk about new trends and applications, especially helpful if you are new to Social media. Subscribe and learn about how to use and adopt Social media for Marketing, and keep up with the latest news. I am also the Head of Social Media for Philips Lighting. I am active with strategy development, activation, governance, projects and educational training activities for all aspects of social media within Philips Lighting. I have been working in the digital marketing area since 1997, and previously held roles in engineering, design and sales. In addition to this blog, I tweet daily on two Twitter accounts, have two Facebook pages, Google+, Pinterest, So.cl, Instagram, and participate in many other social networks.


Connect with me via: Twitter | Google+ | LinkedIn | Facebook fan page | SlideShare

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6 types of social sharer - which one are you?


I share something everyday. Could be a tweet about social media on Twitter, or a Infographic on Pinterest, or a great image from someone in my circles on Google+.

Sharing not only helps you to enable others to learn from you, it also sends a signal to the people you share from that you appreciate their content.

So which type of social sharer are you?

thenextweb:


Clive Roach


I am a social media strategist, blogger and speaker about social media marketing. This blog is a fun outlet for me to talk about new trends and applications, especially helpful if you are new to Social media. Subscribe and learn about how to use and adopt Social media for Marketing, and keep up with the latest news. I am also the Head of Social Media for Philips Lighting. I am active with strategy development, activation, governance, projects and educational training activities for all aspects of social media within Philips Lighting. I have been working in the digital marketing area since 1997, and previously held roles in engineering, design and sales. In addition to this blog, I tweet daily on two Twitter accounts, have two Facebook pages, Google+, Pinterest, So.cl, Instagram, and participate in many other social networks.


Connect with me via: Twitter | Google+ | LinkedIn | Facebook fan page | SlideShare

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Reblogged from thenextweb

Top 30 Instagram accounts of 2013




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For my final blog post of 2013 I will feature my top 30 Instagram accounts from 2013. I collected accounts each month throughout 2013 to make this blog post. They are featured here in no particular order.


Nature

Two Instagamers in my list focused on nature..

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http://instagram.com/abdel2mars

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http://instagram.com/digitalmattography



Country themes

Many of the accounts I liked had country based themes, and amazingly the most mentioned country was Turkey, and the most mentioned city was Istanbul.

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http://instagram.com/ahmeterdemm
http://instagram.com/diaphragm
http://instagram.com/hemsirefeelgood   (twinss_gf earlier in 2013)

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http://instagram.com/kthegroove

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http://instagram.com/sefayamak

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http://instagram.com/sedatyamak

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http://instagram.com/sezyilmaz
http://instagram.com/barcelonacitizen



Special concept Instagram accounts

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http://instagram.com/csallquist

http://instagram.com/mrpimpgoodgame
Benny Winfield Jr. only takes close-up selfies which are all virtually the same type which feature his trademark smile and looking straight into the camera.

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http://instagram.com/maneks_rules

http://instagram.com/bigmanjapan
Adam Elkins impressed me with his use of puddles! He takes photos of people or sights that are reflected in water, which I find very stunning!
He also used hashtags very well. #portraitsinpuddles and #puddle_warfare are two that were featured. Hashtags are key for success on Instagram.

http://instagram.com/muradosmann
Russian photographer Murad Osmann has photos mainly of his girlfriend leading him by the hand in various places all around the world. Very nice!



Brands

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http://instagram.com/burberry
I love how Burberry have been very careful to keep true alignment to their brand style with every image uploaded to their Instagram account. If you have never heard of Burberry, or never read their brand statement, you could have a very good guess what their brand keywords were by just looking at their Instagram account. #kudos (If you want to see how close you were, have a look at their about us page).




The best of the rest

http://instagram.com/purposeofenvy
http://instagram.com/lindaalvarezfoto

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http://instagram.com/wisslaren
http://instagram.com/master_pics

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http://instagram.com/gmystudio

http://instagram.com/selminakar
http://instagram.com/hmhrsn
http://instagram.com/mqiphone
http://instagram.com/sunshine1216

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http://instagram.com/hoshizaru
http://instagram.com/flaviaburjato
http://instagram.com/nickvalenti
http://instagram.com/phantastic420

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http://instagram.com/ercansaatchi

And that is my list of the top 30 Instagram accounts of 2013!



My company and I

Well, that list of 30 accounts is superb in my opinion. I have noticed Instagram being mentioned more and more by journalists in all kinds of newspapers and magazines during 2013. So maybe 2014 will see even more growth in its use. With Instagram, who needs Vine?

I spend a lot of time enjoying Instagram. I have just one wish. I would love a feature to list accounts using Instagram itself, like Twitter has the list feature. Finally I must mention my own humble account plus the account from Philips Lighting that I am responsible for day by day… love it;

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Clive Roach


I am a social media strategist, blogger and speaker about social media marketing. This blog is a fun outlet for me to talk about new trends and applications, especially helpful if you are new to Social media. Subscribe and learn about how to use and adopt Social media for Marketing, and keep up with the latest news. I am also the Head of Social Media for Philips Lighting. I am active with strategy development, activation, governance, projects and educational training activities for all aspects of social media within Philips Lighting. I have been working in the digital marketing area since 1997, and previously held roles in engineering, design and sales. In addition to this blog, I tweet daily on two Twitter accounts, have two Facebook pages, Google+, Pinterest, So.cl, Instagram, and participate in many other social networks.


Connect with me via: Twitter | Google+ | LinkedIn | Facebook fan page | SlideShare

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Generating Leads Directly From Tweets




Who wants leads?

We all do, no matter what niche or industry you happen to be in, B2C, B2B, B2G, whatever. Great that we can now generate leads from various areas of digital marketing and this post will concentrate on social media, and Twitter in particular.


Twitter lead generation cards

I will venture into the world of Twitter lead generation cards for this post. This is a fresh unique tactic that we can all use since May 2013.

Lead generation cards can be embedded into tweets that can go out to your Twitter following.  You can input all the setup details. When your target audience clicks to expand the campaign tweet, they will see what you highlighted, whether that is a service, product offer or competition etc.

Twitter has thought through how to handle the leads in an efficient way. You can link up your CRM system to receive the information (user’s name, @username, and email address) directly from Twitter, so avoiding downloading to a CSV file that was commonly used in the past with the first types of online web campaigns. The following CRM providers integrate with Twitter lead generation cards: Eloqua, ExactTarget, HubSpot, Infusionsoft, LoopFuse, MailChimp, Marketo, Optify, Pardot, Sailthru, Salesforce and Silverpop. This is a great way to measure your social media business success!

4 steps to success


Getting started

To create your first Twitter lead generation card, sign up for Twitter Ads and then locate the Twitter Ads link under the drop-down menu in the top right-hand corner of your screen. Click the advertising interface and then click on the Cards option on the navigation bar, and on the right you’ll find the button for creating your lead generation card. You will be asked to input your campaign details and design assets. There are also some advanced settings to be made;

  • Submit the URL - This is your endpoint connection, leading to your CRM system.
  • Designate a Privacy Policy URL  - Include a link to your privacy policy so users see what data is being collected and what’s being done with it.
  • Define a Fallback URL - Maybe someone clicks through on a non-supported platform? If so, this is the backup link they’ll be directed to. Naturally it gives you another chance to engage and convert.
  • Rename the Form Fields (Custom Key Names) - This is important to sync up with your database headings like “Contact_Name”.

The card can be previewed once you have added all your details. You will be taken to the “Card content” page, where you will see mobile and web previews of your card.

Attaching a Twitter card to a Tweet

You can attach a saved card to a tweet. This is done simply by logging into your Twitter Ads account and then clicking the blue Tweet button located in the upper right-hand corner on any page in your Twitter Ads account. Attach one of your cards by clicking the card icon located just below the tweet input text box. Attach a card that you have created, and then you can send it. 

You can also use Twitter promoted tweets to send the card. Doing this will add all the extra targeting options beyond your own following that come as a part of using promoted tweets.


The winning formula?

Lead generation cards can be sent from a tweet that you can compose in the Twitter ads interface. However, you will find greater reach when you use Twitter cards as an extension to a promoted tweets campaign. It is important to really think through your targeting strategy. What platforms, what message, when should they be sent, have I got an offer that really means switches on my target audience or am I advertising a service that really meets their needs right now?


Clive Roach


I am a social media strategist, blogger and speaker about social media marketing. This blog is a fun outlet for me to talk about new trends and applications, especially helpful if you are new to Social media. Subscribe and learn about how to use and adopt Social media for Marketing, and keep up with the latest news. I am also the Head of Social Media for Philips Lighting. I am active with strategy development, activation, governance, projects and educational training activities for all aspects of social media within Philips Lighting. I have been working in the digital marketing area since 1997, and previously held roles in engineering, design and sales. In addition to this blog, I tweet daily on two Twitter accounts, have two Facebook pages, Google+, Pinterest, So.cl, Instagram, and participate in many other social networks.


Connect with me via: Twitter | Google+ | LinkedIn | Facebook fan page | SlideShare

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