April 2012
8 posts
4 tags
B2B Social Media - Gaining support of the C-suite...
An interview with Clive Roach by Christine Overby, an analyst for Forrester research - April 2012
Christine Overby: Adopting a social mindset requires a change in culture. Tough to accomplish. Now layer on top the added complexities of a B2B sales cycle, strict industry regulations, and dozens of regional markets. Welcome to the world of Clive Roach, Social Media Strategist at Philips...
3 tags
Will Tumblr become as ubiquitous as Facebook?
bitshare:
When you talk about blogs and blogging platforms in 2012, you can’t help but also hear about Tumblr. Sites like Blogspot and LiveJournal are becoming non-players when it comes to blogging. Posterous was a threat at one point, but their time has ended as well. So what’s left? Well you have the big one, WordPress, and you also have Tumblr.
Read More
7 tags
B2B Pin it to win it
Pinterest can work for B2B as well as B2C
Pinterest is a hit, that is clear, but one of the first myths is that it is for business to consumer (B2C) use only.. WRONG!
B2B companies must do their homework first before creating a Pinterest channel. Checks need to be done if the end users of your product are already on Pinterest.
There are a lot of great tools on their way, but I have...
5 tags
Content is Dead! Long Live the King!
“Content is King” has been a much repeated phrase over the past few years.
Its use has indicated a dramatic shift from typical visual or creative-based advertising, at home in “traditional advertising formats” where television and print were the main media. At the most, content used to be integrated into these traditional media via press releases, used at the media’s discretion or via...
8 tags
Pinterest - Is there a back door way to success?
Pinterest is the flavor of the month
Everyone is talking about it. Who is on Pinterest so far? Is it just for women or can men join in too? Is it just for B2C, or can B2B join in too? Even the spammers love it! It was the fastest independent website to hit 10 million monthly unique visitors. At the start of 2012 it had 11.7 million monthly unique visitors. Pinterest succeeds in showing content...
7 tags
What happens to the Social Media buzz after an...
What happens to the Social buzz after an event like SXSW?
The answer is that the buzz just continues of course! Long after the stands have gone down and been packed away and shipped off. People are still interested in chatting about what they have seen. I have looked at the activity that follows major events for the last few weeks. I was impressed with the amount of activity that still...
1 tag
This guy is making over $1k a day spamming...
bitshare:
I think I need to change professions, because this guy is making a buttload of money doing some shady, yet legal work. The Daily Dot interviewed one person, who using a network of spam bots has created a lucrative business from the new social pinning network.
Read More
3 tags
Featured to follow; Issimi on Instagram
My featured to follow spot highlights an Instagram account for the first time.
Instagram is the social network that I spend a lot of time on after Twitter and Google+.
I had previously described the joys of my daily socializing in this post. Not much has changed, other than adding Pinterest to my schedules, of course! You can find me in Instagram as @cliveroach.
Instagram can also be used...
