TwitSprout - The Twitter Evaluation
TwitSprout is a new Social media measurement tool and you know I love statistics, so I decided to spend two weeks giving this new tool the going over! I will do the evaluation over two blog posts. The first one is this one all about the Twitter capabilities. The second one will follow about how TwitSprout handles Facebook. TwitSprout are still tracking any accounts that were added during the...
Why do social media? So the question is why do social media? It was answered by Michael Litman in a slideshare presentation, which he presented on behalf of BMW for Automotive World. The event was entitled ’Social networks and the global auto industry: the marketing opportunity’. Michael works as the Head of Engagement at 90:10 Group. I met the 90:10 Group recently in Amsterdam. So why do...
Facebook offers divine tools for business
bitshare: Looking for a web-based equivalent of a divining rod to find out where the customers are? While the hard work of converting prospects into paying consumers rests with the business, Facebook has stepped up to the challenge of connecting business page owners with not only their base customers but with those Friends of customers who show interest in your business. Read More
The best times to blog
One of the best webinars I attended in 2011 was the “The Science of Timing” by Dan Zarrella. I have a few books by Dan on my bookshelf as well. Dan has processed data over several years looking at how the timing of tweets and blog posts affect Social Media success. This infographic from Dan shows some revealing facts about when to publish blog posts. Timezone is EST If you want...
30+ Twitter essential tools
Here is a list of my 30+ Twitter essential tools. Some tools that I would have liked to include have long since gone, and some were just not good enough to share so I trimmed by 40+ list to just the good ones … the Social media Jedi 30+ essentials! Tweetdeck dashboard My top 2 Twitter tools •Hootsuite Hootsuite also has the best mobile app for Twitter in my opinion. I also use Hootsuite...
Take the risk out of Social media
Social Media risk planning. You may be new to Social Media marketing or you might be a very experienced player, but have you assessed what the risks are to your brand? Good strategic planning with alignment to your marketing calendar are essential, and of course having resources that cover all your tasks. If you have not assessed your business risks at the start of your Social Media program,...
Help videos become viral with YouTube Slam
bitshare: YouTube recently just launched a new experimental project called YouTube Slam. The project was taken on by the Google Research team as a way to try to discover the next great artist on YouTube with machine learning. Read More
Social Media influencers or advocates? Which is right? This is an extract from the blog post “Influencers vs. Advocates.. but what should brands do to have success?” which was featured on the Social Media Jedi blog in December 2011. You can also find it also on the Social Media Jedi YouTube channel and the Social Media Jedi Facebook page. More of these video extracts will feature in...
Visual heat maps are back, this time to compare...
bitshare: Earlier this month eye-tracking research company EyeTrackShop did a study on recorded eye movements on social profiles and the order of the eye movements were visualized with heat maps matching up to the corresponding social network showing exactly where people focus in on the most. Read More