February 2012
6 posts
Featured to follow; Easy Street Social
The Twitter account I am featuring today is from Easy Street Social.
This is what they say about themselves - “We educate business owners on the applications of social media and create custom strategies to help them reach their goals”. They specialize in helping small business owners understand the powerful tools available with social media. They are based in Pinehurst, North...
Facebook is looking good for 2012
Interesting facts about Facebook, including some from Facebook’s recent IPO filing.
Facebook 2012: The Latest on Everybody’s Favorite Social Network by Infographiclabs
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Most Retweeted Tweets from Twitter's Elite →
twitsprout:
As of yesterday, Twitter has uncapped the retweet totals for all accounts on Twitter. You won’t see these changes reflected on Twitter.com (where they still display 50+ Retweets), but we’ve done our research to discover the most retweeted tweets by Twitter’s elite! The results…
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The Social Media Cheat Sheet
This might indeed prove useful for beginners! A pity that it does not include Pinterest, or LinkedIn for B2B businesses.
Flowtown - Social Media Marketing Application
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TwitSprout - The Facebook Evaluation
TwitSprout is a new Social media measurement tool and you know I lave statistics, so I decided to spend two weeks giving this new tool the going over! I have done the evaluation over two blog posts. The first one was all about the Twitter capabilities. This is the second post and describes how TwitSprout handled my blog Facebook page. TwitSprout are still tracking any accounts that were...
January 2012
9 posts
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TwitSprout - The Twitter Evaluation
TwitSprout is a new Social media measurement tool and you know I love statistics, so I decided to spend two weeks giving this new tool the going over! I will do the evaluation over two blog posts. The first one is this one all about the Twitter capabilities. The second one will follow about how TwitSprout handles Facebook. TwitSprout are still tracking any accounts that were added during the...
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WatchWhy do social media?
So the question is why do social media? It was answered by Michael Litman in a slideshare presentation, which he presented on behalf of BMW for Automotive World. The event was entitled ’Social networks and the global auto industry: the marketing opportunity’.
Michael works as the Head of Engagement at 90:10 Group. I met the 90:10 Group recently in Amsterdam.
So why do...
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Facebook offers divine tools for business
bitshare:
Looking for a web-based equivalent of a divining rod to find out where the customers are? While the hard work of converting prospects into paying consumers rests with the business, Facebook has stepped up to the challenge of connecting business page owners with not only their base customers but with those Friends of customers who show interest in your business.
Read More
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The best times to blog
One of the best webinars I attended in 2011 was the “The Science of Timing” by Dan Zarrella. I have a few books by Dan on my bookshelf as well. Dan has processed data over several years looking at how the timing of tweets and blog posts affect Social Media success.
This infographic from Dan shows some revealing facts about when to publish blog posts.
Timezone is EST If you want...
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30+ Twitter essential tools
Here is a list of my 30+ Twitter essential tools. Some tools that I would have liked to include have long since gone, and some were just not good enough to share so I trimmed by 40+ list to just the good ones … the Social media Jedi 30+ essentials!
Tweetdeck dashboard
My top 2 Twitter tools •Hootsuite Hootsuite also has the best mobile app for Twitter in my opinion. I also use Hootsuite...
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Take the risk out of Social media
Social Media risk planning.
You may be new to Social Media marketing or you might be a very experienced player, but have you assessed what the risks are to your brand?
Good strategic planning with alignment to your marketing calendar are essential, and of course having resources that cover all your tasks. If you have not assessed your business risks at the start of your Social Media program,...
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Help videos become viral with YouTube Slam
bitshare:
YouTube recently just launched a new experimental project called YouTube Slam. The project was taken on by the Google Research team as a way to try to discover the next great artist on YouTube with machine learning.
Read More
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WatchSocial Media influencers or advocates? Which is right?
This is an extract from the blog post “Influencers vs. Advocates.. but what should brands do to have success?” which was featured on the Social Media Jedi blog in December 2011. You can also find it also on the Social Media Jedi YouTube channel and the Social Media Jedi Facebook page. More of these video extracts will feature in...
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Visual heat maps are back, this time to compare...
bitshare:
Earlier this month eye-tracking research company EyeTrackShop did a study on recorded eye movements on social profiles and the order of the eye movements were visualized with heat maps matching up to the corresponding social network showing exactly where people focus in on the most.
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December 2011
9 posts
18 tags
Influencers vs. Advocates.. but what should brands...
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Influencers vs. Advocates
Let me first deal with that question which some of us have asked ourselves for a while now. What is the difference between an influencer and an advocate? Here are two posts which tried to answer this question;
- A blog post from Sparksheet
- A blog post from Customer Rocks
As you can see from the comments, there were some disagreements with...
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Branding And How It Works In The Social Media Age
To get a better idea of how US consumers are interacting with brands in the social media space, AYTM conducted DIY market research utilizing AYTM’s online consumer panel and survey tool. The highlights of our discoveries are encapsulated in this infographic.
Source: AYTM Market Research
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Getting Started With Social Media [Slideshow]
socialmedia-cookbook:
Here is a guide for social media newbies on what it actually is, why managers should take it seriously and what it means for customer interaction.
Social Media Starter Kit
View more presentations from Janine Wegner
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Featured to follow; Social Media News
For my Twitter “Featured to Follow” spot, I have selected “Social Media News”.
I have found this little gem recently and have swiftly added it to my Jedi Specials list of Twitter accounts for Social Media.
Here are some of their recent tweets, just to give you some idea of the solid content that they tweet about;
- Should you Post Press Releases in Social Media?...
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Are Agencies missing the point?
We have all come accross good agencies and bad ones. You might be able to name many agencies that you have used over the past few years, or always thought of using, or some that you have worked for. There is nothing like have a good agency that delivers on time and with great service, but it can really be painful finding that “just right for you” agency.
The one expert agency.
I...
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The NEW Twitter design - Preview it now!
Twitter is having a major make-over, and it looks good. Instead of adding tabs to the existing design (like the recent Twitter activity tab) it is now redesigned the whole application. I have to say, it looks and feels very good, but that is my opinion.
The new design will eventually be added to Twitter.com, TweetDeck, as well as its mobile apps. So let me show you around the new design.
The...
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WatchIn just seven years, Mark Zuckerberg has gone from his Harvard college dorm to running a business with 800 million users, and a possible value of $100 billion. His idea to ‘make the world more open and connected’ has sparked a revolution in communication, and now looks set to have a huge impact on business too.
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Heat maps show how social profiles are viewed
bitshare:
If you were ever curious what parts of your social networking profiles people look at the most, this new study should help shed some light on it for you.
Read More
November 2011
15 posts
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XYDO - The news social network
Its all about the news
This is one of the newest tools on the block, and was launched in May 2011. It looks like the Web’s Social Network for News. In August they launched a daily, customizable news brief that goes to your inbox.
You might question if it is a Social network at all? I suggest finding out what XYDO actually is by reading the very words of Eric Roach, CEO and Co-Founder of XYDO.com,...
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According to Facebook, there is only four degrees...
bitshare:
You may have heard this before, that there is only six degrees of separation between you and anyone else in the world. Meaning, the separation between myself and some random person would be six people connections in between.
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Hootsuite adds an App directory - Hoot Hoot!
Hootsuite have been working hard! They have created a HootSuite App Directory. This is a group of extensions and apps that HootSuite users can add to their dashboard.
I have just installed and tested 3 of the apps. I am a heavy Hootsuite user, so it was nice to give these a whirl. I installed the YouTube, Tumblr and the Flickr app.
Here is a short summary of what you can do with some...
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The Death of the Google Sidewiki.
“Rest in peace, we did not know ye well”. We are now very close to the death of the Google Sidewiki. While it was alive, and at its prime, it frightened many, and caused a lot of debate.
The Google Sidewiki was a browser sidebar that would allow you to contribute and read information alongside any web page, well, almost any. However, many did not know anything about it, and a lot of...
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The first ever European Internet Week in London...
This event was held in London 7-11th November 2011. The venue was the Hospital Club h.q, 24 Endell Street, City of London, WC2H 9HQ.
I was lucky enough to have been invited as a guest of Linkedin to attend the Official Internet Week Europe Opening Cocktails.
Yahoo! and the Hospital Club hosted the Official Internet Week Opening Reception, which was held at the Hospital Club, November 07,...
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Another new Social Network - From Microsoft!
One for the future - ‘Socl.
Another new major Social media network is coming, fast on the heels of Google+. Look who is responsible this time, Microsoft! Microsoft is building a Secret Social Network, Called ‘Socl’. Well, that is the name for now. Maybe “Microsoft Plus” would be easier to say?
A stream of status updates runs down the middle of the page, flanked by categories on the left and...
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A bad sign: Google Plus referral traffic continues...
bitshare:
Has anyone that has been using Google Plus feel like their circle/friend stream and site interactions has gone down a bit? I can’t quantify the “feeling” I have other than noticing my posts on Google Plus seem to get less and less action. I know I don’t post ground breaking stuff, but it’s not that bad where I’ve seen such a continual drop off of interaction.
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Yet another Google+ vs. Facebook Infographic!
This new infographic focuses on the differences between the platforms when it comes to privacy and security.
My feeling is that Google+ wins, but mainly becuase they are the most recent player on the scene.
Infographic by Veracode Application Security. http://www.laweekly.com/microsites/google-facebook-privacy-security/
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Creating apps has never been this easy
bitshare:
Creating an app for a mobile device might seem like a daunting task. Trust me I have researched it and it is. There is a lot more than just the creation of the app, as that is just one part of it. However, actually coding the app and creating it just got a lot easier with Codify.
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Featured to follow; Reputation Rhino
This week, I want to recommend the Twitter account by Reputation Rhino.
They are based in the USA & Europe. They are an online reputation management solution company. They focus on how to build, monitor & repair reputation. They offer tips, tricks and industry news about ORM, social media & privacy.
One of their recent tweets was about Using publishing as a reputation management...
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A look back at the "Beyond the Hype" Social Media...
The Beyond the hype event took place in central London on October 26th 2011. The event was well attended, and I had the privilege to be one of the speakers. As the title states, the event looked deeper at the topic of how to cut past the banter that surrounds Social Media and to try to address some key topics like the value of a fan and ROI, and how to integrate Social Media with other...
Facebook explains security and adds Trusted...
bitshare:
Facebook is introducing a new feature in a few weeks to try to make gaining access to your account easier when you are locked out by adding “Trusted Friends”. With the new feature, you can provide codes to trusted friends, so if your locked out, they can help you get back in.
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How do Architects use Twitter?
Pauley Creative, a digital marketing agency for the construction industry, produced an infographic based on the results of a survey asking Architects how they used Twitter and what for.
via
October 2011
21 posts
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Google recants, will soon allow pseudo-names on...
bitshare:
Pseudonyms which are fake names or what I like to call pseudo-names up until now have not been allowed on Google Plus. Its been a major battle in the social community to allow fake names or not on Google Plus and of course on other platforms like Facebook.
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Have you ever seen so many blogging stats? 285 of... →
A useful blog post by the B2B guide to social media guide
The Web 2.0 Summit Interactive Map
bitshare:
Each year at the Web 2.0 Summit, they have a map of online properties, companies and networks where it’s displayed how they share the space on an interactive map. This year’s interactive map includes a new layer of data that adds even more information to the map.
Read More
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Top 11 Most Influential Lighting Designers on... →
I am happy to be included in this list as the Lighting Jedi. I quote the author of this blog post:
“As managing director of MEGAMAN®, it is pertinent to my role that I understand and follow the most influential lighting designers around the world to keep up to speed with all the latest information and insights on offer. Over the past year, Twitter has proved to be an invaluable tool....
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Bad Business tweets
Tweeting is becoming an important tool to amplify campaign messages and to allow us to keep up with the general news from our key stakeholders and also competitors. However, without good awareness training, things can go terribly wrong.
Examples of the bad business tweeting. You do not have to look far to see examples of how things can go very wrong…
Impersonating an Employee on Twitter...
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Stacks of Delicious links
A new product from Delicious.com is the ability to create stacks of links. You can still bookmark links separately, and then add them to a stack later.
You need at least 3 links to make a stack, and then you can promote the stack as one link.
I made a stack of some of my Social Media posts.
- http://delicious.com/stacks/view/L4ruxl
There is a lot that you could do with this stack stuff.. maybe...
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“A fan gained through an advert is worth far less than a fan generated through...”
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A quote by Charlie Osmond, creative director of FreshNetworks.
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How to benchmark new communities.
Forrester research have created a Community Benchmarking Diagnostic tool. It was launched in August in a paper called the “Community Benchmarking Metrics - What To Expect For The Health Of Your Community” by Melissa Parrish who is one of my favorite Forrester analysts, and an expert on how to start up and run social communities.
Community managers just might love this!
I like this...
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Facebook's iPad app officially gets released
bitshare:
Facebook finally got around to releasing their official Facebook iPad App. There are a few Facebook iPad apps in the App Store but until now none were officially created and managed by Facebook. The iPad app does all the things you would expect from an iPad app similar to the iPhone app. It has big photos, tap and slide gestures, easy navigation, geo-location for friend discovery, ...
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The New Way to Business event
Social applications have fundamentally and permanently transformed the way millions of people engage, share, and make decisions. It’s time to apply these consumer technology breakthroughs to transform how we work. In a few short hours you will:
Learn from fellow business and technology leaders how social is both redefining their roles, and improving the results they are achieving.
Hear...