Social Media Moderation - “Let People Be People”




Social media moderation is very crucial for brands. Get it wrong and your brand will be talked about for years for the wrong reasons.


"Think of tone as the body language of social media. I can’t see you, I don’t know if we’re forming a connection, so replying to me in a similar tone – whether it be jocular or serious – and in your own voice, helps bridge that gap"
- Tamara Littleton from www.emoderation.com (July 2014)



Here is an example of a social media community manager with a great sense of humor. The brand is Sainsbury’s. I include it below using Storify, which is great for telling stories!




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Clive Roach


I am a social media strategist, blogger and speaker about social media marketing. This blog is a fun outlet for me to talk about new trends and applications, especially helpful if you are new to Social media. Subscribe and learn about how to use and adopt Social media for Marketing, and keep up with the latest news. I am also the Head of Social Media for Philips Lighting. I am active with strategy development, activation, governance, projects and educational training activities for all aspects of social media within Philips Lighting. I have been working in the digital marketing area since 1997, and previously held roles in engineering, design and sales. In addition to this blog, I tweet daily on two Twitter accounts, have two Facebook pages, Google+, Pinterest, So.cl, Instagram, and participate in many other social networks.


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The NEW Foursquare - Finding places you’ll love!



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The NEW Foursquare - Finding places you’ll love!

The all new Foursquare app is with us. I gave it a spin while on holiday to find places to visit and found the new Foursquare very useful indeed.

This is how Foursquare talked about the new app a week or so before it arrived;

"No two people view the world exactly the same, so no two people will have the same experience with the app. Once you teach Foursquare a couple things about you – add tastes, follow experts, or even just walk around for a few days – the app will be 100% yours"

"This is the beginning of the ‘personalized local search’ future, with all tips, check-ins, photos layered on top of that"

- Team Foursquare


On the Foursquare web site it shows these 6 categories:
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On the app I noticed that “Entertainment” has been replaced by “Fun” and “Outdoors” was replaced by “Sights”.


Setting up the new Foursquare app.

Foursquare has said that the new app learns what you like, but during set up you will be asked questions that will give it a great start for feeding you with suggestions.

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The first few screens asks you what you like. The choices vary from food to activities. I went through 6-8 screens of choices to select keywords.

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The app will immediately start suggesting to you great nearby places.

You can always come back and personalize the new Foursquare app at any time by tapping the Foursquare “F” logo in the top left corner. You can add tastes, follow people, search for a person and connect up other apps like Twitter, Instagram, Facebook etc. There are also suggestions of who to follow that includes companies like Starbucks, The Fast Company, etc.

Now you are good to go!


The Swarm app.

The Swarm app is now the partner app for Foursquare type check-ins. If you are using Foursquare and want to check-in, you will be directed to the Swarm app to do so.

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Reviews and tips for the places you have been to.

One of the main aspects that the Foursquare app needs is our collective reviews and tips. I decided to give the new app a whirl. The previous night I had checked-in via the Swarm partner app into the Cafe Ingles restaurant in Silves, Portugal. Now I will leave a review and a tip for it using the new Foursquare app.

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The other questions I was asked ranged from did I like it, what was good there (food choices), was it good for late nights, and was it cosy, which it was! I also entered a tip using my Instagram photo of my starter choice:

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Finding new places to visit.

This will be the most useful part of the app for most people, and the app really feels great for this, now that all the activity around check-ins have been to the partner Swarm app. You can now use Foursquare for great ideas of where to go even if you never intend to check-in.

The first icon on the navigation bar in the bottom left corner is for “find a place”. This is a good place to start searching using the categories I mentioned earlier.

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The map icon in the top right corner can be clicked to view all the suggested places on a map view. Here is a screenshot of a map view with filters applied in my search request;

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You can also find places near you by using the next option on the navigation menu, “here”.

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Search filters.

I want to make a special mention for the search filters. Foursquare have spent some time making these really easy to use. There are many simple choices to get going to tune your search:

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Here is an example of the “features” and “categories” filters in use..

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What can you do with a Foursquare location.

Once you have found a place, you can look at the ratings and view the all the tips. For this location, it highly suggests being in the front row ;-)

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Click the large photo to view all the photos submitted by previous Foursquare users. You can view the rating (based on Foursquare ratings based on people’s tips from 1-10) and there is a rate button so that you can add your own feedback. You can view the map by clicking the map icon. You can save the location and share it too. Sharing can be to your contacts or to the social networks you have connected up. You can also share by SMS. If you click the drive icon, a map view opens up and gives you a choice of Apple maps or Google maps to get directions. A neat function. Pity it could not list my own installed choice of app for routing, but never mind.


In summary

I really like this update by Foursquare. Separating the check-in functionality into the Swarm app has allowed the Foursquare app to focus on delivering an experience designed around you and your preferences. The filters allow you to search for a location based on many factors like budget, distance, features, and category matches like shops, and fine tuned aspects like if it has live music or if it is suitable for romance! How could you not give the new Foursquare app a try? let me know what you think about it.


Clive Roach


I am a social media strategist, blogger and speaker about social media marketing. This blog is a fun outlet for me to talk about new trends and applications, especially helpful if you are new to Social media. Subscribe and learn about how to use and adopt Social media for Marketing, and keep up with the latest news. I am also the Head of Social Media for Philips Lighting. I am active with strategy development, activation, governance, projects and educational training activities for all aspects of social media within Philips Lighting. I have been working in the digital marketing area since 1997, and previously held roles in engineering, design and sales. In addition to this blog, I tweet daily on two Twitter accounts, have two Facebook pages, Google+, Pinterest, So.cl, Instagram, and participate in many other social networks.


Connect with me via: Twitter | Google+ | LinkedIn | Facebook fan page | SlideShare

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5 Ways The Facebook Pages App Can Increase Your Productivity


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The latest update to the Facebook Pages app finally enables it to truly mange all your Facebook fan pages in one place. I installed this app from the very first version but was initially disappointed to see that I had to dive to my desktop to enable me to deal with spam time wasters and engage with individual users.

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Facebook have finally given us an app that really does us able to manage our Facebook pages while on the go, including the ability to boost posts and promote the page, and also with access to the insights module as well.

This post was made using the iPhone version. All the options described below are replicated on the tablet version as well, but some are located in different places in the interface.

 


Manage Multiple Pages.

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The first icon on the navigation bar allows you to see an overview of your latest posts, with each post having a small drop down menu in the top right to “pin to top”, “copy link to post” or to delete. These were among the options that the first version did not include. Each post can be boosted here as well but more of that later. You can also see how many of your fans have seen each post, liked and commented. You can also “View posts by others”, and “invite friends to like your page”.

The menu choice in the top right corner shows you a selection of the pages that you have admin access to. There are also more selections at the lower part of the page, including “Create a page”, “App settings”, “Report a problem”, and access to the help center. The last option on the navigation menu is shown by an icon of 3 small dots, and leads you to the “Photos”, “Events” and “Settings”.

 


Post at Any Time.

TEXT
Enter an update as normal, with the option to select location and schedule the update

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Scheduling a post while using the Facebook Pages app

EVENT
Input Event name, details, location, date and time.

VIDEO & PHOTO
These options lead you to your camera photo album choices.

 


Engage.

The second icon on the navigation bar is for your Facebook page activity. You have a selection of four actions: “Notifications”, “Messages”, “New Likes” and lastly “Promote page”. The “Promote Page” option also shows you how many likes you have had that week and the total of your post reach.

You can reply to individual comments, and clicking on each comment allows you to delete, copy or ban the user.

 


Promotion While on the Go.

Boosting a post is easy-peasy using the new app. Just select the boost post button and select how you want to target and choose your budget.

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Boosted posts via the Facebook Pages app will be checked exactly like they are checked on the desktop version.

You can view the final results once your budget has been spent.

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View Your Insight Analytics.

Finally, a very good version of the Facebook Insights module is now included in the Facebook Pages App.

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It Works!

Proof that this new app works as it should is that I have not yet had to reach for the desktop version to complete an action that I had started doing while using the app. Have you tried the new version yet? Was your experience with the app complete as well? Give it a try if you have not tried it yet.

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Clive Roach


I am a social media strategist, blogger and speaker about social media marketing. This blog is a fun outlet for me to talk about new trends and applications, especially helpful if you are new to Social media. Subscribe and learn about how to use and adopt Social media for Marketing, and keep up with the latest news. I am also the Head of Social Media for Philips Lighting. I am active with strategy development, activation, governance, projects and educational training activities for all aspects of social media within Philips Lighting. I have been working in the digital marketing area since 1997, and previously held roles in engineering, design and sales. In addition to this blog, I tweet daily on two Twitter accounts, have two Facebook pages, Google+, Pinterest, So.cl, Instagram, and participate in many other social networks.


Connect with me via: Twitter | Google+ | LinkedIn | Facebook fan page | SlideShare

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LinkedIn member to LinkedIn Jedi status


LinkedIn is the world’s largest professional network with nearly 300 million members in over 200 countries and territories around the globe. It is seen as essential for most professionals as a networking platform, or for recruitment. The member numbers have been growing steadily for many years, as this recent diagram from eMarketer shows:

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LinkedIn basics

Members are encouraged to fill out their profile pages, and images and video assets can be added to express your accomplishments using rich media. LinkedIn help is a super guide for this. However, looking ahead, what would be the next level after member status? Jedi status of course!


LinkedIn Jedi status

Regular updates will show that you are up to date and relevant. Making comments and starting discussions in LinkedIn groups will show that you can network and guide group debate. You have to show that you can take advantage of all the measurement tools that LinkedIn makes available. Darth Vader himself has provided guidance on measuring success in LinkedIn.


Tweet: Tips to become a LinkedIn Jedi  (Infographic)  http://bit.ly/linkedin-jediTips to become a LinkedIn Jedi (Infographic)

The infographic below by Gryffin provides all the information you need to become a LinkedIn jedi.

Now you can rock LinkedIn!

Infographic LinkedIn Jedi

Infographic by Gryffin


Clive Roach


I am a social media strategist, blogger and speaker about social media marketing. This blog is a fun outlet for me to talk about new trends and applications, especially helpful if you are new to Social media. Subscribe and learn about how to use and adopt Social media for Marketing, and keep up with the latest news. I am also the Head of Social Media for Philips Lighting. I am active with strategy development, activation, governance, projects and educational training activities for all aspects of social media within Philips Lighting. I have been working in the digital marketing area since 1997, and previously held roles in engineering, design and sales. In addition to this blog, I tweet daily on two Twitter accounts, have two Facebook pages, Google+, Pinterest, So.cl, Instagram, and participate in many other social networks.


Connect with me via: Twitter | Google+ | LinkedIn | Facebook fan page | SlideShare

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