The Power Of Radian6 Search While On The Go


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Radian6 Quick Search Goes Mobile

Radian6 has now introduced “Quick search” into the Radian6 mobile client via the version 1.8.1 upgrade of the app on September 8th 2014. Radian6 then issued an upgrade of the mobile app for iOS8 on the 17th September 2014. I have given the “Quick search” a nice test drive, and found it to be a very welcome addition to the mobile app, which had it’s first major version issued as 1.0.2 on August 12, 2011.



The Power Of Radian6 Search While On The Go

Imagine grabbing your mobile or tablet with Radian6 mobile installed and logged in. You can conduct a quick search and see a “river of news” type result set in seconds. I did a test run on the social buzz around one of my Twitter accounts @lighting_jedi, which I have used for many years to join in with the community conversation with lighting professionals and enthusiasts around the world. I found 86 results within the last 7 days. The quick search is restricted to the last 7 days and users the simple keyword query builder type input of the search term but without any proximity adjustment. The results are presented within seconds.

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The results are based on all the Radian6 media types, like blogs, forum replies, videos, Twitter, Facebook, Sina Weibo, Tencent Weibo etc and you can deselect the ones you want omitted. All the available Radian6 languages are included from Simplified Chinese, Hindi, Malay, Italain, Russian, Traditional Chinese, to English, Japanese and German etc. All the available regions are included so you can search globally or you can tune in to the social buzz in Moldova, Nepal, Solomon Islands, the United States or any combination of regions you like. All these selections can be adjusted via the settings icon situated next to the quick search column name.

You can toggle the output between the river of news format and a dashboard type report which is based on some of the typical Radian6 widgets. The quick search report results can be emailed or saved as an image.

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I had to try out the exact same simple keyword search via the Radian6 tool to see the correlation with the mobile app results. The results were the same but took a longer time to create a new topic profile and generate and assemble all the widgets on screen compared to the mobile app.

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Obviously there are deeper and advanced options with the Radian6 advanced keyword entry and extended date range and all the many other options available as normal in your Radian6 account setup, but the mobile app now provides a quick 7 day response in seconds while on the go. A nice addition to your portfolio of social listening quick response tools on the go!


Engagement

The process to engage with the river of news results is exactly the same as with the normal engagement type stacks in the mobile Radian6 apps.

The quick actions menu can be used, so just tap and hold a post in the stack to quickly respond (reply, retweet, quote retweet, direct message, or tweet), delete or adjust the sentiment. You do need to have accounts added to the mobile app in order to respond (Twitter or salesforce). Let’s say you add both, your company Twitter account and your salesforce account ID. Now you can drive social data back into Salesforce, for future nurturing through campaigns, tagging etc. As an example, spot an interesting new influencer whilst in the mobile app, tap “Create Salesforce Contact” and in one step, that person and their social profile is captured in Salesforce CRM.

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As an alternative to the quick actions menu, two taps on a tweet opens it in the app that you have registered to manage Twitter on your mobile device. This is how a tweet appears on my iPad when I do not use quick actions. It opens in the Twitter app on my iPad.

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In summary

The power of Radian6 search while on the go is here. It is a very powerful way to demonstrate the recent social buzz on any topic over the recent week by using a global search or by using a very defined search based on your choice of any combination of media type, language and region.

Imagine being in a situation where you want to find out the very latest social media buzz on a given topic. Imagine having the possibility to find out the results using Radian6 at your fingertips any where you are, in seconds. Now you do!

A nice addition to your portfolio of social listening quick response tools while on the go.




Clive Roach


I am a social media strategist, blogger and speaker about social media marketing. This blog is a fun outlet for me to talk about new trends and applications, especially helpful if you are new to Social media. Subscribe and learn about how to use and adopt Social media for Marketing, and keep up with the latest news. I am also the Head of Social Media for Philips Lighting. I am active with strategy development, activation, governance, projects and educational training activities for all aspects of social media within Philips Lighting. I have been working in the digital marketing area since 1997, and previously held roles in engineering, design and sales. In addition to this blog, I tweet daily on two Twitter accounts, have two Facebook pages, Google+, Pinterest, So.cl, Instagram, and participate in many other social networks.


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Pinterest Analytics. Find your audience, Refine your strategy


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A scattered landscape.

There have been many Pinterest analytics tools over the last few years that have come and gone, and I have had the pleasure of using almost all of them at some time. If you were not satisfied with the basic numbers shown in Pinterest you had to find a tool to provide more information, especially for companies who had to justify that their Pinterest strategy was actually making a contribution to their business plan. I recall Pingraphy that became ViralTag. Other names include 10alike, Reachli, Pinerly, and Pinreach (which is now Tailwind). I have used Curalate which is still available, and of course, there is Piqora. From this collection of tools, some of those that were killed off still have many Twitter accounts live where the last tweet was dated 2012.

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One of my Reachli reports from 2013


Upgraded Pinterest analytics now available for business accounts.


Pinterest has now upgraded the analytics available from the platform itself that was first launched in 2013. This is what they said when it was first launched “Pinterest Web Analytics helps businesses and website owners understand how pinners are engaging with their content”. It looked like this:

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Pinterest are clearly expressing why they have upgraded their analytics. Jason Costa, the product manager at Pinterest said the following to Mashable; “We’re pretty excited about this because it’s actually our first global business tool launch that we’re doing. We talk here at Pinterest a lot about the importance of the user experience and how the Pinner side of the ecosystem is important to us. Businesses are equally and critically important to us as well.” Here is what the overview looks like:

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The first section is about your profile in general, the second one about your audience and the third about the activity from your website when images were pinned. You can click on each section to see more details, and there is a colour code for each section. You can hover your mouse pointer on the curves to see data per day.


Your Pinterest profile

Let’s look deeper into the first section beyond the overview, “your Pinterest profile”. Here you will find separate data about impressions (e.g. average daily impressions), clicks (e.g. average daily clicks), repins (e.g. average daily repinners) and all time data.In the impressions section, it shows two tables as well as data on a curve. Top Pin impressions from the last 30 days and the boards with top Pin impressions from the last 30 days. You can change the date range from 7, 14 or 30 days. You can also export the data. The data exported is what you see on screen. You can also change the view from all apps to just the data for visitors using iPads, or Android tablets, or the mobile web as a whole etc.

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Nice to see handy tips throughout. #Kudos

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Your Audience

This section features demographic data like countries, cities, languages, and the gender of your visitors. some key metrics which could be used to indicate the business importance of Pinterest can be found here. For example;

  • Interests: What your audience is into
  • Brands: Businesses your audience engages
  • Boards: Audience boards with lots of your Pins
  • Average monthly engaged
  • Average monthly viewers.

Naturally, the interest metrics from your audience are key ones. Did you manage to trigger the audience you targeted? This section will confirm that either way.

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Tips appear here too plus the export function and the choice to view the data for just the followers of your boards or all the audience that engaged but were not explicitly following your boards.


Activity from your registered web site to Pinterest

The final section looks at the activity from your registered web site to Pinterest. Data in this section is split into these sections; Impressions, repins (how Pins from your website spread across Pinterest), clicks (visits back to your website from Pinterest), original pins (unique Pins created directly from your website), all-time, and the pin it button. Data can be exported and viewed by different apps as before.

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You can boost the results in this section by adding the official Pin It button to your website to see how Pins created from your domain send you referral traffic from Pinterest.If you do not have the Pin It button installed, you are very likely to still see results in the original pins and repin sections.


Best of the rest

There are still some very good Pinterest analytics tools available.

Piqora
Piqora describes itself as the complete marketing suite for the visual web, Pinterest, Instagram and Tumblr.

Curalate
Launch and track user-friendly Pinterest and Instagram promotions and monitor and measure your competitors’ official brand accounts plus much more.

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Tailwind pro demo showing competitor benchmarks

Tailwind
I still actively use Tailwind. This app says it can monitor all your Pinterest activity related to your company, products and competitors, #hashtags, and can create reports that could turn insights into real business results.

Viraltag
A visual marketing tool for small businesses that describes itself as helping to drive engagement and traffic to your website by effectively publishing your visual content.

Twitter list about Pinterest
For the past few years I have run a Twitter list that has the Twitter accounts of the Pinterest analytic tools. Feel free to subscribe and keep up to date.



In summary


It was about time that Pinterest delivered a solid analytics package for business users and finally we have it. Now businesses can track how their pins perform and in addition see what users are pinning from the web site. Adding demographic information like the brands/ businesses your audience engaged with and the interests they have are really key additions. There is still room for other platforms, that can add competitor benchmarking and hashtag trends but for how long before Pinterest introduces these too?

Now is the time to use these tools to prove to your business sponsors that your visual platforms like Pinterest are returning business value and customer insights.

You can view your own Pinterest analytics by signing up for a business account and then going to https://analytics.pinterest.com/


Clive Roach


I am a social media strategist, blogger and speaker about social media marketing. This blog is a fun outlet for me to talk about new trends and applications, especially helpful if you are new to Social media. Subscribe and learn about how to use and adopt Social media for Marketing, and keep up with the latest news. I am also the Head of Social Media for Philips Lighting. I am active with strategy development, activation, governance, projects and educational training activities for all aspects of social media within Philips Lighting. I have been working in the digital marketing area since 1997, and previously held roles in engineering, design and sales. In addition to this blog, I tweet daily on two Twitter accounts, have two Facebook pages, Google+, Pinterest, So.cl, Instagram, and participate in many other social networks.


Connect with me via: Twitter | Google+ | LinkedIn | Facebook fan page | SlideShare

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Social Media Moderation - “Let People Be People”




Social media moderation is very crucial for brands. Get it wrong and your brand will be talked about for years for the wrong reasons.


"Think of tone as the body language of social media. I can’t see you, I don’t know if we’re forming a connection, so replying to me in a similar tone – whether it be jocular or serious – and in your own voice, helps bridge that gap"
- Tamara Littleton from www.emoderation.com (July 2014)



Here is an example of a social media community manager with a great sense of humor. The brand is Sainsbury’s. I include it below using Storify, which is great for telling stories!




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Clive Roach


I am a social media strategist, blogger and speaker about social media marketing. This blog is a fun outlet for me to talk about new trends and applications, especially helpful if you are new to Social media. Subscribe and learn about how to use and adopt Social media for Marketing, and keep up with the latest news. I am also the Head of Social Media for Philips Lighting. I am active with strategy development, activation, governance, projects and educational training activities for all aspects of social media within Philips Lighting. I have been working in the digital marketing area since 1997, and previously held roles in engineering, design and sales. In addition to this blog, I tweet daily on two Twitter accounts, have two Facebook pages, Google+, Pinterest, So.cl, Instagram, and participate in many other social networks.


Connect with me via: Twitter | Google+ | LinkedIn | Facebook fan page | SlideShare

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The NEW Foursquare - Finding places you’ll love!



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The NEW Foursquare - Finding places you’ll love!

The all new Foursquare app is with us. I gave it a spin while on holiday to find places to visit and found the new Foursquare very useful indeed.

This is how Foursquare talked about the new app a week or so before it arrived;

"No two people view the world exactly the same, so no two people will have the same experience with the app. Once you teach Foursquare a couple things about you – add tastes, follow experts, or even just walk around for a few days – the app will be 100% yours"

"This is the beginning of the ‘personalized local search’ future, with all tips, check-ins, photos layered on top of that"

- Team Foursquare


On the Foursquare web site it shows these 6 categories:
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On the app I noticed that “Entertainment” has been replaced by “Fun” and “Outdoors” was replaced by “Sights”.


Setting up the new Foursquare app.

Foursquare has said that the new app learns what you like, but during set up you will be asked questions that will give it a great start for feeding you with suggestions.

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The first few screens asks you what you like. The choices vary from food to activities. I went through 6-8 screens of choices to select keywords.

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The app will immediately start suggesting to you great nearby places.

You can always come back and personalize the new Foursquare app at any time by tapping the Foursquare “F” logo in the top left corner. You can add tastes, follow people, search for a person and connect up other apps like Twitter, Instagram, Facebook etc. There are also suggestions of who to follow that includes companies like Starbucks, The Fast Company, etc.

Now you are good to go!


The Swarm app.

The Swarm app is now the partner app for Foursquare type check-ins. If you are using Foursquare and want to check-in, you will be directed to the Swarm app to do so.

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Reviews and tips for the places you have been to.

One of the main aspects that the Foursquare app needs is our collective reviews and tips. I decided to give the new app a whirl. The previous night I had checked-in via the Swarm partner app into the Cafe Ingles restaurant in Silves, Portugal. Now I will leave a review and a tip for it using the new Foursquare app.

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The other questions I was asked ranged from did I like it, what was good there (food choices), was it good for late nights, and was it cosy, which it was! I also entered a tip using my Instagram photo of my starter choice:

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Finding new places to visit.

This will be the most useful part of the app for most people, and the app really feels great for this, now that all the activity around check-ins have been to the partner Swarm app. You can now use Foursquare for great ideas of where to go even if you never intend to check-in.

The first icon on the navigation bar in the bottom left corner is for “find a place”. This is a good place to start searching using the categories I mentioned earlier.

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The map icon in the top right corner can be clicked to view all the suggested places on a map view. Here is a screenshot of a map view with filters applied in my search request;

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You can also find places near you by using the next option on the navigation menu, “here”.

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Search filters.

I want to make a special mention for the search filters. Foursquare have spent some time making these really easy to use. There are many simple choices to get going to tune your search:

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Here is an example of the “features” and “categories” filters in use..

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What can you do with a Foursquare location.

Once you have found a place, you can look at the ratings and view the all the tips. For this location, it highly suggests being in the front row ;-)

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Click the large photo to view all the photos submitted by previous Foursquare users. You can view the rating (based on Foursquare ratings based on people’s tips from 1-10) and there is a rate button so that you can add your own feedback. You can view the map by clicking the map icon. You can save the location and share it too. Sharing can be to your contacts or to the social networks you have connected up. You can also share by SMS. If you click the drive icon, a map view opens up and gives you a choice of Apple maps or Google maps to get directions. A neat function. Pity it could not list my own installed choice of app for routing, but never mind.


In summary

I really like this update by Foursquare. Separating the check-in functionality into the Swarm app has allowed the Foursquare app to focus on delivering an experience designed around you and your preferences. The filters allow you to search for a location based on many factors like budget, distance, features, and category matches like shops, and fine tuned aspects like if it has live music or if it is suitable for romance! How could you not give the new Foursquare app a try? let me know what you think about it.


Clive Roach


I am a social media strategist, blogger and speaker about social media marketing. This blog is a fun outlet for me to talk about new trends and applications, especially helpful if you are new to Social media. Subscribe and learn about how to use and adopt Social media for Marketing, and keep up with the latest news. I am also the Head of Social Media for Philips Lighting. I am active with strategy development, activation, governance, projects and educational training activities for all aspects of social media within Philips Lighting. I have been working in the digital marketing area since 1997, and previously held roles in engineering, design and sales. In addition to this blog, I tweet daily on two Twitter accounts, have two Facebook pages, Google+, Pinterest, So.cl, Instagram, and participate in many other social networks.


Connect with me via: Twitter | Google+ | LinkedIn | Facebook fan page | SlideShare

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